Brand Highlights

Featuring the latest news and products from Club21's brands and partners

A|X Armani Exchange

If Giorgio Armani is about timeless classics, Armani Exchange is the complete opposite. The youthful line not only captures the sign of the times but stays ahead of it, forging trends along the way. Inspired by pop culture references, especially music, Armani Exchange offers a fashion line that fuses the two genres. (Expect a contemporary and chic collection that appeals to Generation Next.) Fittingly, it is also one of the lines under the Armani umbrella that boasts the most impressive presence in the social media arena: Blog, iPad application, Youtube, RSS Feed, Twitter and Facebook, you name it, Armani Exchange is on it. Which means to say, its target audience is an individual who has his or her finger on the pulse of the latest, the hippest and the coolest. In other words, a trendsetter.

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Spring/Summer 2010

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